NL-ix are the sandal-wearing techy geniuses behind the Internet. They don’t just run one of the world’s largest peering exchanges, they were also the first to distribute it geographically, offering a range of interconnection services across most of Europe. But they could never quite explain this – or their many other brilliant ideas – concisely. …
Canon make some of the world’s best professional photographic equipment. This is one of the main things that drives consumers to buy their products. We gathered stories of high-end users and products into the European HQ’s first ever online press pack program. The quality of the images and the personal stories of the photographers –…
We developed the messaging for Amnesty International’s Make Some Noise campaign, which issued new covers of John Lennon tracks by artists like Stevie Wonder, REM and The Black-Eyed Peas. The rights to the tracks were donated by Yoko Ono, and the campaign supported Amnesty’s Minute of Noise for human rights urging a new generation to…
We worked for several years with Equinix, the world’s largest carrier-neutral data center operator. Initially, as they established their reputation in Europe, we worked with the CMO as a bolt-on Quality Control office for their marketing and media relations program in EMEA, making sure that the messaging and style of announcements from multiple agencies across…
The Deloitte Technology Fast 500 is an extremely effective global ranking and awards marketing tool for Deloitte’s Technology, Media and Telecoms division. Based on national ‘Fast 50’ programs, the Fast 500 charts and celebrates the fastest-growing young tech businesses by global region. Key to successful exploitation is the interpretation of ICT trends from the ranking…
Interxion (now part of Digital Realty) was one of Europe’s leading providers of colocation data centre services, with over 1600 customers and 40 facilities. The Communication Matrix worked closely with the HQ marketing and sales team and other agencies to define the right key messages for the business overall and for a range of vertical…