Design
Professional Focus

Professional Focus

Canon make some of the world’s best professional photographic equipment. This is one of the main things that drives consumers to buy their products. We gathered stories of high-end users and products into the European HQ’s first ever online press pack program. The quality of the images and the personal stories of the photographers –…

An App a Day?

An App a Day?

Actually it’s more like 1000 apps a day, and counting. As both Android and Apple stores head for the 3 million mark, it’s worth asking what happens to them all. Smartphone users have about 30 apps on their phones and while that number is not growing fast, they are spending more and more time on…

Vertical Ascent

Vertical Ascent

Interxion is one of Europe’s leading providers of colocation data centre services, with over 1600 customers and 40 facilities. The Communication Matrix worked closely with the HQ marketing and sales team and other agencies to define the right key messages for the business overall and for a range of vertical customer and prospect segments.  Once…

New Directions

New Directions

This was a fascinating high-speed project where we looked after everything from brand design and positioning to packaging and PR. Route 66, a medium-sized satnav software business was keen to add hardware to their software. To compete with consumer products the company needed a complete rewrite; new feature-driven messaging, a new aspirational strapline, a new…

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