NL-ix are the sandal-wearing techy geniuses behind the Internet. They don’t just run one of the world’s largest peering exchanges, they were also the first to distribute it geographically, offering a range of interconnection services across most of Europe. But they could never quite explain this – or their many other brilliant ideas – concisely. …
Diageo has several dozen leading brands and sales operations in more than 180 countries. Implementing new software and management processes – and the working culture that goes with them – is a major operation. We worked with the Diageo HQ team to design and launch an effective global campaign to promote next generation Sales &…
The year that InBev took over Anheuser Busch to become AB InBev was a milestone for the world’s beer industry. Belgian-Brazilian brewer InBev (the second largest beer company in the world) acquired the iconic American brewer Anheuser-Busch (owner of Budweiser and the third largest beer company in the world) and also a custom rolling papers…
Immediate business benefits are the real drivers of change, but in the case of virtualization and the cloud, these benefits have not always been easy to express. We helped Microsoft overcome this challenge in Europe, promoting their Hyper V/Dynamic Data Center products to partner CXOs in the hosting and independent software segments. Working with a…
We developed the messaging for Amnesty International’s Make Some Noise campaign, which issued new covers of John Lennon tracks by artists like Stevie Wonder, REM and The Black-Eyed Peas. The rights to the tracks were donated by Yoko Ono, and the campaign supported Amnesty’s Minute of Noise for human rights urging a new generation to…
We worked for several years with Equinix, the world’s largest carrier-neutral data center operator. Initially, as they established their reputation in Europe, we worked with the CMO as a bolt-on Quality Control office for their marketing and media relations program in EMEA, making sure that the messaging and style of announcements from multiple agencies across…
Interxion (now part of Digital Realty) was one of Europe’s leading providers of colocation data centre services, with over 1600 customers and 40 facilities. The Communication Matrix worked closely with the HQ marketing and sales team and other agencies to define the right key messages for the business overall and for a range of vertical…