Virtual Reality

Virtual Reality

Immediate business benefits are the real drivers of change, but in the case of virtualization and the cloud, these benefits have not always been easy to express.

We helped Microsoft overcome this challenge in Europe, promoting their Hyper V/Dynamic Data Center products to partner CXOs in the hosting and independent software segments.

Working with a range of partner agencies, we generated content on hot topics from a series of Round Table events spread from London to Istanbul, to feed a mix of vodcasts, widgets, newsgroups and social media strands.

The work drove increased uptake and understanding of Microsoft’s virtual portfolio, and helped them to strengthen and support their formidable pan-European cloud partner network.