Cloud
Explaining Exchanges

Explaining Exchanges

NL-ix are the sandal-wearing techy geniuses behind the Internet. They don’t just run one of the world’s largest peering exchanges, they were also the first to distribute it geographically, offering a range of interconnection services across most of Europe. But they could never quite explain this – or their many other brilliant ideas – concisely. …

Virtual Reality

Virtual Reality

Immediate business benefits are the real drivers of change, but in the case of virtualization and the cloud, these benefits have not always been easy to express. We helped Microsoft overcome this challenge in Europe, promoting their Hyper V/Dynamic Data Center products to partner CXOs in the hosting and independent software segments. Working with a…

Award-winning

Award-winning

We worked for several years with Equinix, the world’s largest carrier-neutral data center operator. Initially, as they established their reputation in Europe, we worked with the CMO as a bolt-on Quality Control office for their marketing and media relations program in EMEA, making sure that the messaging and style of announcements from multiple agencies across…

Vertical Ascent

Vertical Ascent

Interxion (now part of Digital Realty) was one of Europe’s leading providers of colocation data centre services, with over 1600 customers and 40 facilities. The Communication Matrix worked closely with the HQ marketing and sales team and other agencies to define the right key messages for the business overall and for a range of vertical…

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