B2B Tech
Professional Focus

Professional Focus

Canon make some of the world’s best professional photographic equipment. This is one of the main things that drives consumers to buy their products. We gathered stories of high-end users and products into the European HQ’s first ever online press pack program. The quality of the images and the personal stories of the photographers –…

Virtual Reality

Virtual Reality

Immediate business benefits are the real drivers of change, but in the case of virtualization and the cloud, these benefits have not always been easy to express. We helped Microsoft overcome this challenge in Europe, promoting their Hyper V/Dynamic Data Center products to partner CXOs in the hosting and independent software segments. Working with a…

Award-winning

Award-winning

We worked for several years with Equinix, the world’s largest carrier-neutral data center operator. Initially, as they established their reputation in Europe, we worked with the CMO as a bolt-on Quality Control office for their marketing and media relations program in EMEA, making sure that the messaging and style of announcements from multiple agencies across…

Rewarding Tech Start-ups

Rewarding Tech Start-ups

The Deloitte Technology Fast 500 is an extremely effective global ranking and awards marketing tool for Deloitte’s Technology, Media and Telecoms division. Based on national ‘Fast 50’ programs, the Fast 500 charts and celebrates the fastest-growing young tech businesses by global region. Key to successful exploitation is the interpretation of ICT trends from the ranking…

Vertical Ascent

Vertical Ascent

Interxion is one of Europe’s leading providers of colocation data centre services, with over 1600 customers and 40 facilities. The Communication Matrix worked closely with the HQ marketing and sales team and other agencies to define the right key messages for the business overall and for a range of vertical customer and prospect segments.  Once…

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