NL-ix are the sandal-wearing Oompa Loompas behind the Internet. They don’t just run one of the world’s largest peering exchanges, they were also the first to distribute it geographically, offering a range of interconnection services across most of Europe. But they could never quite explain this – or their many other brilliant ideas – concisely. …
Software
Virtual Reality
Immediate business benefits are the real drivers of change, but in the case of virtualization and the cloud, these benefits have not always been easy to express. We helped Microsoft overcome this challenge in Europe, promoting their Hyper V/Dynamic Data Center products to partner CXOs in the hosting and independent software segments. Working with a…
All Systems GO
For many years TomTom has been synonymous with satellite navigation, developing ground-breaking software, devices, and business-to-business apps. The Communication Matrix was the company’s go-to content provider during one of the most exciting phases in the company’s history, when the first ever portable navigation device – the TomTom GO – was launched and the company was…
New Directions
This was a fascinating high-speed project where we looked after everything from brand design and positioning to packaging and PR. Route 66, a medium-sized satnav software business was keen to add hardware to their software. To compete with consumer products the company needed a complete rewrite; new feature-driven messaging, a new aspirational strapline, a new…
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