Consumer tech
Professional Focus

Professional Focus

Canon make some of the world’s best professional photographic equipment. This is one of the main things that drives consumers to buy their products. We gathered stories of high-end users and products into the European HQ’s first ever online press pack program. The quality of the images and the personal stories of the photographers –…

An App a Day?

An App a Day?

Actually it’s more like 1000 apps a day, and counting. As both Android and Apple stores head for the 3 million mark, it’s worth asking what happens to them all. Smartphone users have about 30 apps on their phones and while that number is not growing fast, they are spending more and more time on…

Rewarding Tech Start-ups

Rewarding Tech Start-ups

The Deloitte Technology Fast 500 is an extremely effective global ranking and awards marketing tool for Deloitte’s Technology, Media and Telecoms division. Based on national ‘Fast 50’ programs, the Fast 500 charts and celebrates the fastest-growing young tech businesses by global region. Key to successful exploitation is the interpretation of ICT trends from the ranking…

All Systems GO

All Systems GO

For many years TomTom has been synonymous with satellite navigation, developing ground-breaking software, devices, and business-to-business apps. The Communication Matrix was the company’s go-to content provider during one of the most exciting phases in the company’s history, when the first ever portable navigation device – the TomTom GO – was launched and the company was…

New Directions

New Directions

This was a fascinating high-speed project where we looked after everything from brand design and positioning to packaging and PR. Route 66, a medium-sized satnav software business was keen to add hardware to their software. To compete with consumer products the company needed a complete rewrite; new feature-driven messaging, a new aspirational strapline, a new…

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