Brand
Big Year for Beer

Big Year for Beer

The year that InBev took over Anheuser Busch to become AB InBev was a milestone for the world’s beer industry. Belgian-Brazilian brewer InBev (the second largest beer company in the world) acquired the iconic American brewer Anheuser-Busch (owner of Budweiser and the third largest beer company in the world). The $52 billion deal created the…

Professional Focus

Professional Focus

Canon make some of the world’s best professional photographic equipment. This is one of the main things that drives consumers to buy their products. We gathered stories of high-end users and products into the European HQ’s first ever online press pack program. The quality of the images and the personal stories of the photographers –…

Award-winning

Award-winning

We worked for several years with Equinix, the world’s largest carrier-neutral data center operator. Initially, as they established their reputation in Europe, we worked with the CMO as a bolt-on Quality Control office for their marketing and media relations program in EMEA, making sure that the messaging and style of announcements from multiple agencies across…

Vertical Ascent

Vertical Ascent

Interxion is one of Europe’s leading providers of colocation data centre services, with over 1600 customers and 40 facilities. The Communication Matrix worked closely with the HQ marketing and sales team and other agencies to define the right key messages for the business overall and for a range of vertical customer and prospect segments.  Once…

New Directions

New Directions

This was a fascinating high-speed project where we looked after everything from brand design and positioning to packaging and PR. Route 66, a medium-sized satnav software business was keen to add hardware to their software. To compete with consumer products the company needed a complete rewrite; new feature-driven messaging, a new aspirational strapline, a new…

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