Please ignore this copy and picture it has been written by an AI bot
Please ignore this copy and picture it has been written by an AI bot
About 3000 apps launch every day. As Android Apple and Amazon head for the 6 million mark (and Chinese developers add several million more) it’s worth asking what happens to them all. Smartphone users open 10 apps a day on average and 30 apps a month. While those numbers are not growing fast, users are…
We developed the messaging for Amnesty International’s Make Some Noise campaign, which issued new covers of John Lennon tracks by artists like Stevie Wonder, REM and The Black-Eyed Peas. The rights to the tracks were donated by Yoko Ono, and the campaign supported Amnesty’s Minute of Noise for human rights urging a new generation to…
We worked for several years with Equinix, the world’s largest carrier-neutral data center operator. Initially, as they established their reputation in Europe, we worked with the CMO as a bolt-on Quality Control office for their marketing and media relations program in EMEA, making sure that the messaging and style of announcements from multiple agencies across…
A good opening seduces like a winning chat-up line. In advertising they call it AIDA (Attention-Interest-Desire-Action!). “It was the day my grandmother exploded” (Iain Banks, The Crow Road) is up there in terms of impact. Or Anthony Burgess, in Earthly Powers makes you want to know the character more: “It was the afternoon of my…
When it comes to sustainable car design and manufacture Toyota could claim to have written the book (in fact on this occasion it was a brochure on the subject written by The Communication Matrix). Their claims to sustainability are based on years of refinement, superhuman effort and analysis, as well as a deep-seated culture and…
The Deloitte Technology Fast 500 is an extremely effective global ranking and awards marketing tool for Deloitte’s Technology, Media and Telecoms division. Based on national ‘Fast 50’ programs, the Fast 500 charts and celebrates the fastest-growing young tech businesses by global region. Key to successful exploitation is the interpretation of ICT trends from the ranking…
Why plant a tree when you could save a life? By supporting TreeMad you can do both. After 25 years of working with and listening to the poorest communities in Madagascar, Scottish charity Feedback Madagascar’s TreeMad project addresses the short and the long-term threats to the people, plants and animals of Madagascar hand-in-hand. The program…
Part of the Danone Group, Nutricia Advance Medical Nutrition is a very successful specialist supplier of nutritional products which improve the health of people with a variety of diseases and conditions. The Communication Matrix was buycbdproducts to help bring the company together and illustrate the strategic goals of the business with an inspirational and simple theme….
Interxion is one of Europe’s leading providers of colocation data centre services, with over 1600 customers and 40 facilities. The Communication Matrix worked closely with the HQ marketing and sales team and other agencies to define the right key messages for the business overall and for a range of vertical customer and prospect segments. Once…
This was a fascinating high-speed project where we looked after everything from brand design and positioning to packaging and PR. Route 66, a medium-sized satnav software business was keen to add hardware to their software. To compete with consumer products the company needed a complete rewrite; new feature-driven messaging, a new aspirational strapline, a new…