Actually it’s more like 1000 apps a day, and counting. As both Android and Apple stores head for the 3 million mark, it’s worth asking what happens to them all. Smartphone users have about 30 apps on their phones and while that number is not growing fast, they are spending more and more time on…
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Enter the Matrix
The Communication Matrix is an international network of freelance multi-disciplinary experts. It was established in Amsterdam in 2003 and is now based in Scotland. We offer practical advice and implementation in a wide variety of languages, disciplines and sectors. Because we are freelance, we can scale for anything from one-off projects to full international programs. Our breadth…
Peace through noise
We developed the messaging for Amnesty International’s Make Some Noise campaign, which issued new covers of John Lennon tracks by artists like Stevie Wonder, REM and The Black-Eyed Peas. The rights to the tracks were donated by Yoko Ono, and the campaign supported Amnesty’s Minute of Noise for human rights urging a new generation to…
Opening Lines
A good opening seduces like a winning chat-up line. In advertising they call it AIDA (Attention-Interest-Desire-Action!). “It was the day my grandmother exploded” (Iain Banks, The Crow Road) is up there in terms of impact. Or Anthony Burgess, in Earthly Powers makes you want to know the character more: “It was the afternoon of my…
A Very Broad Church
A project for an old friend, this was a short workshop to focus on messages and future directions for the remarkable Union Chapel in Islington. The Chapel does a lot of different things for a lot of different people; it’s a world-leading performance venue, a miracle of non-conformist architecture (hence the breadth – it’s circular)…
Millions of Trees, Thousands of Lives
Why plant a tree when you could save a life? By supporting TreeMad you can do both. After 25 years of working with and listening to the poorest communities in Madagascar, Scottish charity Feedback Madagascar’s TreeMad project addresses the short and the long-term threats to the people, plants and animals of Madagascar hand-in-hand. The program…
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