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Liquidity

Liquidity

Diageo has several dozen leading brands and sales operations in more than 180 countries. Implementing new software and management processes – and the working culture that goes with them – is a major operation. We worked with the Diageo HQ team to design and launch an effective  global campaign to promote next generation Sales &…

Big Year for Beer

Big Year for Beer

The year that InBev took over Anheuser Busch to become AB InBev was a milestone for the world’s beer industry. Belgian-Brazilian brewer InBev (the second largest beer company in the world) acquired the iconic American brewer Anheuser-Busch (owner of Budweiser and the third largest beer company in the world). The $52 billion deal created the…

Professional Focus

Professional Focus

Canon make some of the world’s best professional photographic equipment. This is one of the main things that drives consumers to buy their products. We gathered stories of high-end users and products into the European HQ’s first ever online press pack program. The quality of the images and the personal stories of the photographers –…

Enter the Matrix

Enter the Matrix

The Communication Matrix is an international network of freelance multi-disciplinary experts. It was established in Amsterdam in 2003 and is now based in Scotland. We offer practical advice and implementation in a wide variety of languages, disciplines and sectors. Because we are freelance, we can scale for anything from one-off projects to full international programs. Our breadth…

Virtual Reality

Virtual Reality

Immediate business benefits are the real drivers of change, but in the case of virtualization and the cloud, these benefits have not always been easy to express. We helped Microsoft overcome this challenge in Europe, promoting their Hyper V/Dynamic Data Center products to partner CXOs in the hosting and independent software segments. Working with a…

Options for Africa

Options for Africa

As part of a broader internal communications programme for Celtel International (now part of Airtel) the first borderless network operator in Africa, we were asked to support the launch of a company-wide stock option programme. Stock options can be confusing even to people well-versed in stocks and shares. To make sure everybody understood how and…

A Very Broad Church

A Very Broad Church

A project for an old friend, this was a short workshop to focus on messages and future directions for the remarkable Union Chapel in Islington. The Chapel does a lot of different things for a lot of different people; it’s a world-leading performance venue, a miracle of non-conformist architecture (hence the breadth – it’s circular)…

All Systems GO

All Systems GO

For many years TomTom has been synonymous with satellite navigation, developing ground-breaking software, devices, and business-to-business apps. The Communication Matrix was the company’s go-to content provider during one of the most exciting phases in the company’s history, when the first ever portable navigation device – the TomTom GO – was launched and the company was…

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