Writing
Sony Sensors

Sony Sensors

Sony Depthsensing Solutions make revolutionary hardware and middleware that let devices from cars to phones, homes to factories, see and understand the world around them. It’s very clever indeed, and will save and improve lives. To find out roughly how it works and who is using it, visit the website, which we wrote for a…

Jumbo Network

Jumbo Network

Did you know elephants keep growing all their lives? Also they can run at 40 km/hr, and can sense things 30 km away through their feet. Neither did we, until we started working with Eurofiber, one of Europe’s biggest and fastest-growing fiber-optic networks. They have an elephant as their logo because they grow their giant…

Explaining Exchanges

Explaining Exchanges

NL-ix are the sandal-wearing techy geniuses behind the Internet. They don’t just run one of the world’s largest peering exchanges, they were also the first to distribute it geographically, offering a range of interconnection services across most of Europe. But they could never quite explain this – or their many other brilliant ideas – concisely. …

Opening Lines

Opening Lines

A good opening seduces like a winning chat-up line. In advertising they call it AIDA (Attention-Interest-Desire-Action!). “It was the day my grandmother exploded” (Iain Banks, The Crow Road) is up there in terms of impact. Or Anthony Burgess, in Earthly Powers makes you want to know the character more: “It was the afternoon of my…

All Systems GO

All Systems GO

For many years TomTom has been synonymous with satellite navigation, developing ground-breaking software, devices, and business-to-business apps. The Communication Matrix was the company’s go-to content provider during one of the most exciting phases in the company’s history, when the first ever portable navigation device – the TomTom GO – was launched and the company was…

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