Writing
Opening Lines

Opening Lines

A good opening seduces like a winning chat-up line. In advertising they call it AIDA (Attention-Interest-Desire-Action!). “It was the day my grandmother exploded” (Iain Banks, The Crow Road) is up there in terms of impact. Or Anthony Burgess, in Earthly Powers makes you want to know the character more: “It was the afternoon of my…

All Systems GO

All Systems GO

For many years TomTom has been synonymous with satellite navigation, developing ground-breaking software, devices, and business-to-business apps. The Communication Matrix was the company’s go-to content provider during one of the most exciting phases in the company’s history, when the first ever portable navigation device – the TomTom GO – was launched and the company was…

Top