Immediate business benefits are the real drivers of change, but in the case of virtualization and the cloud, these benefits have not always been easy to express. We helped Microsoft overcome this challenge in Europe, promoting their Hyper V/Dynamic Data Center products to partner CXOs in the hosting and independent software segments. Working with a…
A project for an old friend, this was a short workshop to focus on messages and future directions for the remarkable Union Chapel in Islington. The Chapel does a lot of different things for a lot of different people; it’s a world-leading performance venue, a miracle of non-conformist architecture (hence the breadth – it’s circular)…
Part of the Danone Group, Nutricia Advance Medical Nutrition is a very successful specialist supplier of nutritional products which improve the health of people with a variety of diseases and conditions. The Communication Matrix was buycbdproducts to help bring the company together and illustrate the strategic goals of the business with an inspirational and simple theme….
Interxion (now part of Digital Realty) was one of Europe’s leading providers of colocation data centre services, with over 1600 customers and 40 facilities. The Communication Matrix worked closely with the HQ marketing and sales team and other agencies to define the right key messages for the business overall and for a range of vertical…