We worked for several years with Equinix, the world’s largest carrier-neutral data center operator.

Initially, as they established their reputation in Europe, we worked with the CMO as a bolt-on Quality Control office for their marketing and media relations program in EMEA, making sure that the messaging and style of announcements from multiple agencies across Europe and the Middle East matched the firm’s global strategy, and helping develop sector-specific messages and materials.

As the EMEA network matured, we focused on thought leadership and, in particular, awards. Once we got the program up and motoring, they shot through the field to establish clear leadership in both quantity and quality of awards for three successive years.