This was a fascinating high-speed project where we looked after everything from brand design and positioning to packaging and PR.

Route 66, a medium-sized satnav software business was keen to add hardware to their software. To compete with consumer products the company needed a complete rewrite; new feature-driven messaging, a new aspirational strapline, a new website and new packaging for their all-in-one device, the compact and sexy Route 66 Maxi.