As part of a broader internal communications programme for Celtel International (now part of Airtel) the first borderless network operator in Africa, we were asked to support the launch of a company-wide stock option programme.

Stock options can be confusing even to people well-versed in stocks and shares. To make sure everybody understood how and when to exercise their options we invented a board game which was a key part of the roll-out for several thousand employees in 14 African countries.